Graphic artists who
create images for the Web or for CD-ROM have different demands from
those creating artwork solely for print. Like print designers, Web
artists must understand all the elements of commercial art--composition,
texture, form, shapes, text layout, font legibility. However, Web
artists also need to understand file formats, file compatibility,
file-type limitations, colour palettes, Web-browser compatibility, font
availability, the depth of the colour palette, and, most importantly,
compression.
Currently, compression dominates and dictates graphics for the Web.
The size of a graphic directly impacts the viewer's Web-surfing
experience more than anything else; if the page takes too long to
download, the viewer is off to another site.
For that reason, there are many tools designed to prepare art for Web
sites. These tools offer the flexibility to create the best-looking
image possible, yet still yield the smallest possible file.
Additionally, they offer tools such as colour palette compatibility,
automatic viewing in a Web browser, automatic generation of HTML code,
and image slicing for using a graphic as a series of images in an HTML
table. The best of these tools even let you play with compression
settings and output different file formats, so you can preview images to
see how they look and how small the file is before actually writing
anything to disk.
Image formats
There are two basic types of image formats: GIF and JPG. The GIF
format's strength and weakness is that it is limited to 256 colours (8
bits). This makes the GIF format a poor choice for photographs or files
with subtle gradient tones; however, it's perfect for an image with
large areas of solid colour. The GIF format limits (indexes) the number
of colours used in the file and drastically cuts down the size of the
file. Also, GIF files can have multiple embedded frames suitable for
low-resolution animation.
Perhaps the most important feature of the GIF format--and its biggest
advantage over JPG--is that areas within a GIF file can be transparent.
This one ability opens up all kinds of design possibilities, including
the option of making irregularly shaped images and placing them over
backgrounds. It also separates the image from the background, which
means if you need to change the background, you probably won't have to
edit all the GIF images that are on that particular page.
The JPG format supports only full colour-depth (24-bit) images,
making it a poor choice for smaller files or files with large, solid
graphics. However, the JPG format excels at reproducing and compressing
colour gradients and photographs. You can adjust the level of
compression in a JPG file before you save the image, so you can favour
either file size or image quality--or strike a balance that you can live
with. Most digital still cameras save images to disk using JPG
compression.
Adobe Photoshop
Adobe Photoshop (
Mac version) is the application most likely to be found in the tool
chest of most Web artists. Photoshop is the grandfather of
digital imaging tools, and the yardstick against which all other imaging
tools are measured. Version 6.0 comes with a majorly overhauled Adobe
ImageReady, a solid and integrated application that works hand in
hand with Photoshop to convert native Photoshop files into
GIF--or JPG-compressed images.
ImageReady--and Photoshop to a certain degree--can show
you "previews" of the image based on various compression schemes. Some
images compress better than others, depending on the content of the
image. Being able to preview the image saves a great deal of time--you
don't have to save out the file, fire up your Web browser, load the
image, make notes about what you like and don't like, and go back to the
original to start again. ImageReady also enables you to "slice" a
single image into HTML table-ready graphics and to optimise the
compression of each section selectively.
Also, ImageReady can create rollover graphics (graphics that
visually change when you move your cursor over them). For example, when
you move your cursor over a button on a Web page and the button changes
from red to green in colour, you are actually looking at two different
graphic elements--one red and one green. ImageReady facilitates
the process by helping you build both graphic elements in position in
one file and by generating the necessary JavaScript code that references
those graphic elements for the Web page's HTML file (the source file
that the Web browser loads and reads).
Jasc's Paint Shop Pro
Although it is only available for Windows,
Jasc's Paint Shop Pro is another popular imaging tool.
Paint Shop Pro has nearly all the features of Adobe's Photoshop,
and even some that Photoshop doesn't have--including a lower
price.
Paint Shop Pro has tools for built-in vector drawing (similar
to Adobe
Illustrator), including text on a path, and is compatible with
Photoshop plug-ins. In fact, this software is fully compatible
with Photoshop since it can read and write Photoshop-native
files. Like Photoshop, it allows you to reduce the colour palette
and save files as full-colour compressed JPG image files. Paint Shop
Pro is also extremely versatile and works with most scanners and
digital cameras.
Macromedia Fireworks
Macromedia is determined to be the software tools company that Web
developer's love most, and its
Fireworks software (also available in a
Mac version) is certainly an endearing step in the right direction.
Fireworks is a tool for creating, editing, and saving graphic
images specifically for the Web. Unlike the other tools mentioned, which
can accommodate large images and non-RGB colour models, Fireworks
works only with RGB colour models and smaller images.
Fireworks is vector-based, which allows for tremendous control
of edge sharpness at any resolution or scale. Images are drawn using a
pen-and-bezier-line method, as in Adobe Illustrator, but you can
apply bitmap filters to these shapes. And since text in Fireworks
is vector-based, you can add it and edit it later. Fireworks can handle
image "slicing" and can assign URLs to each slice, as well as generate
the HTML table code. It also supports MacroMedia
Dreamweaver cascading style sheets and is designed to
integrate with Dreamweaver.
Fireworks saves its images in a native format, as well as in
GIF and JPG formats. The advantage to using a tool such as Fireworks
is its unique "one-stop-shopping" production method. If you were using
another software package to create clean vector art for the Web, you
would have to start creating your image with a tool such as
Illustrator; then you would have to import your image into
Photoshop for resizing, rasterizing, and colour-palette matching;
and, finally, you would export your image from Photoshop using
your preferred file format. Fireworks allows you to do all of
that from one application.
Corel Draw 10.0
Corel Draw 10.0 delivers vector-illustration, layout,
bitmap-creation, image-editing, painting, and animation software--all in
one package. This new version includes Corel R.A.V.E., a powerful new
animation application that lets you change live effects over time,
generate a time line of edited work, create rollover graphics, and
convert images to Macromedia Flash SWF format.
Ulead's PhotoImpact 6
Ulead's
PhotoImpact 6 offers a valuable set of features for the Web
designer, and at a reasonable price. It has all of the basic
bitmap-editing tools and layers, and supports the Photoshop format for
plug-ins. PhotoImpact also can export image slices, JavaScript
rollovers, and HTML code. A feature that is unique to PhotoImpact is a
set of built-in tools that assist in creating such things as banners and
Java rollover buttons.
Tools Overview
All of these tools work in their own native mode, which supports full
24-bit colour and multiple layers. These modes, when saved to disk, are
often uncompressed formats, and require the originating application to
open, although you should be able to open and save files in a common
format, such as Photoshop (*.psd).
As good as all these tools are, it is up to the artist to create
images that retain all the integrity of the original design, but that
are as small as possible to facilitate fast downloads. Software can
handle the technical side, but only artists that know how the tools work
can make the most of the aesthetic within the given constraints of the
medium.
Mike Caputo writes regularly for Halfvalue.com.